Restaurant Website With Online Ordering: What You Need

A restaurant website with ordering includes the menu, cart, payment, delivery price and order tracking, and it sends the order straight to the POS and the courier. On a ready platform such a site launches in one day and needs no separate developer.

An ordinary "business card" site doesn't collect orders: the customer calls anyway or goes to an aggregator. Below we look at what an ordering site consists of, which ways there are to build one and what it costs.

Key points:

• The site must be an order channel, not just a page that shows the menu.
• If the order doesn't reach the POS and the courier by itself, the site brings little profit.
• The site must work well on a phone: most orders come from there.

What should an ordering website include?

Six things: a catalog, a cart, online payment, delivery price and zone, order tracking and mobile support. Without them the customer can't complete an order.

• Catalog. Categories, photos, descriptions, prices, modifiers (size, extras), search and filters.
• Cart. Changing quantity, comments, entering a promo code.
• Payment. Click, Payme, Uzum, bank cards and cash.
• Delivery. Price and minimum order by zone: the customer enters an address and the price is calculated automatically.
• Tracking. Order status and the courier's position on a map.
• Mobile version. Most orders come from phones, so the site must open fast on a phone.

What ways are there to build the site?

There are three ways: from scratch with a developer, in a universal site builder, or on a delivery platform template. The first is expensive and long, the second doesn't know how to manage orders, the third comes with orders, couriers and CRM.

Prices are Delever's estimates and may differ for a specific project.

Why isn't a builder enough?

A universal builder gives you a nice page but knows nothing about the ordering process: the order goes to email or a form and is then handled by hand again. There is no link to the POS, kitchen or courier, the customer can't track the order, and you can't analyze by channel.

A delivery site must run the order to the end: from the customer to the POS, to the courier and to the report.

How is a site launched in Delever?

You pick a ready template, add your logo, colors and banners, upload the catalog or take it from the POS, and connect the domain. When a customer places an order, it goes to the CRM, kitchen and courier automatically. The site can launch in a day.

• Choose a template. A template for a restaurant, cafe, shop or pharmacy, customized in a visual editor.
• Fill the catalog. Enter dishes by hand, through Excel, or take them from a POS such as iiko or R-Keeper.
• Domain. Connect your own domain or use Delever's free subdomain. The SSL certificate is automatic.
• Test and launch. Place a test order and check payment and tracking.

SEO and statistics

For the site to be found in search it needs the right structure, headings, meta tags, fast loading and Schema.org markup. On Delever sites these are standard. Google Analytics and Yandex Metrica connect, and through them you see which source a customer came from.

This matters: with your own site you control the traffic source. In an aggregator the flow of customers depends on the aggregator's algorithm. On analyzing sources: how to know which channel a customer came from.

Conclusion

• The site must run the order to the end: POS, courier, payment.
• Before building from scratch, calculate the time and price.
• Launch the site together with a Telegram bot: they use one catalog and customer base.

We show how to launch your site in a day with Delever: delever.io or @delever_bot on Telegram.