Top 10 CRM Systems for Restaurants — Rating and Comparison

Choosing a CRM for a restaurant is a decision that affects marketing efficiency, order management, and customer base management. We analyzed 10 popular solutions and compiled an objective rating for the CIS and Uzbekistan market.

Evaluation Criteria

We evaluated each CRM on 5 parameters:

• Functionality — set of tools for restaurants
• Integrations — compatibility with POS, messengers, payment systems
• Ease of use — interface, mobile access
• Cost — price/feature ratio
• Support — response speed, quality of help

1. Delever CRM

Built-in CRM in the delivery platform. Best choice for businesses wanting both delivery and CRM in one solution.

• Automatic customer segmentation
• Push notifications and SMS campaigns
• Loyalty program with cashback
• Integrations: iiko, R-Keeper, Poster, Jowi, Payme, Click
• Price: included in the platform plan

2. iiko CRM

Powerful CRM built into the iiko ecosystem. Suitable for those already using iiko as POS.

• Deep guest analytics
• Bonus program
• Automatic promotions
• Downside: only works with iiko

3. Poster CRM

Simple and intuitive solution for small establishments.

• Basic segmentation
• SMS campaigns
• Integration with Poster POS
• Downside: limited automation capabilities

4. amoCRM

Universal CRM with wide customization options.

• Flexible sales funnels
• Integration with Telegram and WhatsApp
• API for custom integrations
• Downside: not tailored for restaurant business, requires setup

5. Bitrix24

Comprehensive solution for large teams.

• CRM + task management + communications
• Extensive integration marketplace
• Downside: complex interface, overkill for a small restaurant

6-10. Other Solutions

• RetailCRM — great for multichannel sales but expensive
• Jowi CRM — built into Jowi POS, popular in Uzbekistan
• SalesForce — world leader but too expensive and complex for small business
• HubSpot CRM — free basic plan but no restaurant specialization
• R-Keeper CRM — built into R-Keeper, good for chains

Comparison Summary

When choosing a CRM, consider your business scale:

• 1-3 locations — Delever CRM, Poster CRM, Jowi CRM
• 3-10 locations — Delever CRM, iiko CRM, amoCRM
• 10+ locations — iiko CRM, Bitrix24, RetailCRM

Conclusion

The best CRM is the one that solves your specific problems. For restaurants with delivery, the optimal choice is a platform with built-in CRM (Delever, iiko). For large chains without delivery — amoCRM or Bitrix24 customized for your processes.