Delever vs ReMarked: Delivery CRM Comparison

CRM is a critically important component for any delivery business. Delever and ReMarked offer CRM functionality but with different approaches. Let's compare in detail.

Positioning

Delever — delivery platform with built-in CRM. CRM is integrated with sales channels, courier app, and analytics.

ReMarked — specialized CRM for restaurants and retail. Focus on marketing automation and customer base management.

Customer Segmentation

Delever

• Automatic behavioral segmentation (RFM analysis)
• Segments: new, active, "sleeping", lost, VIP
• Filters by order channel, average check, frequency
• Segments update in real-time

ReMarked

• Manual and automatic segmentation
• Advanced rules (if-then)
• More segmentation parameters
• Integration with external data sources

Verdict: ReMarked offers more flexible segmentation, Delever — simpler and more automatic.

Loyalty Program

Delever

• Cashback with configurable percentage
• Loyalty levels (bronze, silver, gold, platinum)
• Promo codes and coupons
• Bonus points
• Works across all channels (website, app, Telegram)

ReMarked

• Bonus system with flexible rules
• Discount cards
• Personal coupons
• Advanced accrual rules

Verdict: Delever is better for omnichannel loyalty, ReMarked for complex bonus mechanics.

Marketing Automation

Delever

• Push notifications (app + Telegram)
• SMS campaigns
• Automatic triggers (welcome, reactivation, birthday)
• Basic A/B tests

ReMarked

• Email + SMS + Push
• Advanced chains (customer journey)
• Visual scenario builder
• Advanced A/B tests
• Triggers for multiple events

Verdict: ReMarked is significantly stronger in marketing automation.

When to Choose Delever

• Need delivery platform + CRM in one solution
• Limited budget
• Don't need complex marketing automation
• Omnichannel loyalty is important

When to Choose ReMarked

• Already have a delivery platform, need advanced CRM
• Large business (1,000+ active customers)
• Need complex marketing chains
• Predictive analytics is important

Conclusion

Delever and ReMarked solve different problems. Delever is all-in-one for delivery businesses. ReMarked is a specialized CRM for those needing advanced marketing automation. For most small and medium businesses, Delever's CRM is more than sufficient.